CPCA Category Management 2025 – 400 Free Practice Questions to Pass the Exam

Product price analysis is not typically used for shopper segmentation because it focuses primarily on the pricing aspect of products rather than understanding the characteristics and behaviors of the shoppers themselves. In shopper segmentation, the goal is to categorize individuals based on attributes that influence their purchasing decisions and shopping patterns.

Demographic analysis helps identify segments based on statistical characteristics such as age, gender, income, and education level, which are crucial for understanding who the shoppers are. Psychographic profiling further goes into the values, beliefs, interests, and lifestyles of customers, allowing for a more nuanced segmentation based on their motivations and preferences. Behavior-based segmentation looks at the actual shopping behaviors and habits, such as purchase frequency and product usage, which is fundamental in identifying distinct shopper segments.

In contrast, product price analysis is more about evaluating price points and market positioning rather than segmenting shoppers based on who they are or how they behave. Therefore, it is not a method commonly associated with shopper segmentation.